If you’ve been on the hunt for a job anytime in the past few years, you’ve probably had to navigate some convoluted, impersonal online screening systems, clicking through dozens of pages that reduce your entire work history and personal skill set to a few drop-down dialog boxes. What if you could just pull up local employers near you on a map, check out available positions, and apply in the blink of an eye?

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Is Mobile Job Search The Way Forward?
Canadian entrepreneur and Wirkn founder/CEO, Derek Szeto, thinks so. His mobile job search and recruitment platform is novel and ‘candidate-centric’. I asked Derek about his business and his vision to bring together employment search success, mobile and social media.
A Wirkn example of collaboration at Kinetic Café
“It’s about saving the companies time and investment,” Chan adds. “If I know your personality and can see your communication skills, I can tell if you’re better matched.”
Toronto-based startup Wirkn looks to help Target employees find a new replacement job via their mobile platform aimed at retail and hospitality workers. The startup is guaranteeing a replacement job for Target Canada workers in 90 days and if not successful, they’ll get a “package of career counselling, resume writing, digital recruitment training and other support services valued at up to $2,000 per person for free.”
3 Ways to Disrupt a Crowded Market
Even with a ton of competition, it’s not at all impossible to launch a unique, in-demand business. Consider the experiences of Derek Szeto, CEO of Wirkn, an app that helps young job-hunters identify and apply for positions more quickly, and the guest of this week’s BusinessCast podcast.
Wirkn, Inc., a Toronto, Canada-based mobile employment solution, raised $400k in funding. The round was led by Kinetic Companies Inc. with participation from a group of private angel investors. The company intends to use the funds to launch its solution.
…gives users the ability to create a video profile that gives them the ability to “Show Your Personality” to apply for employment — certainly a different direction that rivals Workopolis and Monster with the standard job postings. The app goes beyond getting hired and encourages “building meaningful connections with your coworkers and your larger work community.”
Wirkn is aimed at youth, targeting the retail and hospitality industry, which represents more than 15.4 million employees in North America, where at least 70% of all retail jobs are part-time. With 39% of retail employees being under the age of 28, mobile is the perfect platform to help youth find opportunities to develop their skills and explore the workforce, according to the Toronto-based company.
